Good graphic design will help a business to gain high visibility which in turn can lead to increased sales.

While a picture may be worth a thousand words, graphic design can be worth thousands of dollars in any business.

Graphic design is more than just aesthetics — it communicates between your business and your audience. Companies use graphics in every marketing funnel stage to inform, engage, and eventually persuade prospective customers to make a purchase or take the desired action.

A well-crafted sales page can effectively announce your latest product release. A flyer design can inform local audiences about an upcoming workshop. An attractive email series can upsell new services to current customers.

If you’re in a business, you’re in the business of graphic design.

Let’s explore five reasons why graphic design is essential for any business (including yours!) to expand brand reach and turn more profit.

First Impressions Matter

Graphic design is a crucial tool to help any business make a positive, lasting impression. The first time a visitor interacts with your brand will set the tone for the rest of your business relationship.

And usually, that first interaction comes in the form of visual marketing materials. It could be a business card, a new landing page on your website, a poster, a flyer, a social media post, or even your product packaging.

Consistency Equals Credibility

No matter what industry or field you’re in, graphic design will help your business create credibility. When your creative content helps solve problems and relieve pain points, your customers are more likely to view you as a trustworthy authority in your field.

Let’s say you create valuable social media content that viewers appreciate — but each post looks different from the last without adhering to a brand guide. Your existing audience may know about your content gold mine, but newcomers will most likely be turned off by the graphic mishmash that is your social media profile.

Consistent content creation is the key to building a dedicated following of people who trust your brand and believe in your product or service.

Efficient Communication of Ideas

Infographics are a great way to summarize information that your audience would otherwise skim over (or skip reading entirely). Studies show that infographics combine visuals with text and are three times more engaging than text-only content. Because visuals heavily influence humans, adding relevant graphics to text can deepen our understanding and recollection of complex information.

Similarly, try incorporating infographics anywhere you currently use large blocks of text to explain information. Have a “how-to” page? Turn it into an easy-to-follow infographic. Were you posting an article about social media statistics on your blog? Add an infographic summarizing the essential stats.

Your Message Matters

Your business has a story worth telling. Whether you’re a solopreneur selling homemade jewelry online or a serial entrepreneur starting your next venture, there are people out there who will be happy to know about what your business offers.

Graphic design communicates that unique brand story to your current and future customers. Simple design decisions like font choice and color scheme can help you deliver your messages with feeling and clarity in a way that supports your brand message.

There’s no doubt that you will produce a wide range of marketing materials in your business journey. While each item has a different purpose and, therefore, a different look, it’s best to have all your creative content conform to a unified brand. A branding guide can help you and your team achieve this.

Does your business have an official brand guide? If not, check out our free resource for creating a complete branding guide to start building consistency across your brand. Because it’s crucial that people can recognize your brand at a glance, we’ll walk you through the brand guide creation process step by step.

Need some help getting a graphic design for your business?

Jordan SME offers unlimited graphic design requests and revisions as the ultimate creative solution for entrepreneurs. With no risk, you can subscribe to our services like Graphic Design, Custom Illustrations, Presentation Design, and Motion Graphics (and even mix and match them!). How? We offer no contracts and a 30-day satisfaction guarantee.

Beyond these tips, outsourcing graphic design to a capable partner can help you scale and profitably grow your business. Learn powerful business growth strategies by contacting us at Jordan SME | Grow Your Business